SERIOUS WORK.
PLAYFUL MIND.

Leading creative direction for an all-premium leisure airline across digital, print, motion and aviation-specific design.

• Build a consistent, elevated brand experience across customer-facing channels, working with marketing, commercial, operations and executive teams.
• Develop campaigns, social content, motion graphics and video, alongside aircraft liveries, charter experiences and aviation branding.
• Produce premium print collateral, onboard materials, event graphics and promotional assets.
• Manage work from concept through delivery, collaborating with external agencies and production partners.

Led a multidisciplinary team of designers, animators and videographers, managing work for more than 14 clients across sport, lifestyle and FMCG.

• Directed shoots for ASICS, Dubai Sports World, McDonald’s Saudi and Mindwear, guiding concepts through production.
• Developed storyboards, shot lists and scripts for animation and video; pitched concepts and presented creative strategies to clients.
• Introduced workflows that reduced turnaround times by 40%, while balancing multiple campaigns and daily traffic.
• Reviewed design, animation and edits, mentored the team, and contributed to budgeting and hiring.

Managed a fast-paced design department across digital campaigns, social, brand identity, print and UI/UX.

• Led projects for Kempinski, EMAAR, Intercontinental and Dar Al Arkan, balancing daily requests with longer-term campaigns.
• Designed social content and digital advertising across luxury, entertainment and other sectors.
• Developed website UI/UX, animations and video edits, alongside menus, posters and business collateral.
• Partnered with marketing teams to pitch concepts and plan creative across channels.

Led creative work across brand identity, digital experiences, fashion and lifestyle.

• Directed identity development from strategy to visual systems, including a full corporate rebrand.
• Designed a fashion merchant app and websites, and developed a graphic athleisure clothing line from concept to production.
• Created proposal decks and creative presentations for MENA clients and activations for UAE restaurant-sector events.
• Used tactical campaigns to grow sales revenue from AED 10,000 to AED 64,000 over five months.

Created digital and event-focused visual communication across Landmark Group brands.

• Produced social media graphics and animation, plus advertising for in-store screens.
• Designed activation mock-ups and visual material for large-scale events.
• Created event logos and brand assets and standardized visual guidelines and templates.

Independent design work for Dubai-based clients across packaging, fashion, digital and advertising.

• Created a website for Middlesex University Dubai’s graphic design graduates and packaging manufactured for Al Ahli teas.
• Designed clothing pieces for MIRAAK and a movie-poster-style university advertisement for MYAGENC.
• Produced an animated social reel for Fitness First and advertising posters and social content for ESM.